I use methodologies that capture user needs, values, task flows, pain points, and their journey to find a solution.

Sample methods:

• Contextual Inquiry

• 1:1 In Depth Interviews

• Immersion Sessions / Task Mapping

• Participatory Design

• Various survey methods (e.g. csat, SUS, Jobs to be Done, Gap Analysis, Conjoint, MaxDiff)

• Diary Studies

• Shop Alongs and Retrospective Think Alouds

I have proven experience in testing concepts along with the usability and desirability of design solutions across the range of prototype fidelity levels.

Sample methods:

• Usability

• Moderated + Unmoderated Testing

• 1:1 In Depth Interviews

• Focus Groups

• Eye Tracking

• Surveys

• A/B Testing

• Card Sorting

• Tree Testing

• Clickstream analytics

I have executed well over 1000 in depth interviews and contextual inquiries - I ask the right questions to gain insights about user behaviors, emotions, and needs within many different sectors and industries.

Sample Methods:

• Contextual Inquiry

• Ethnography

• 1:1 In Depth Interviews

• Immersion Sessions / Task Mapping

• Participatory Design

• Diary Studies

• Shop Alongs and Retrospective Think Alouds

As needed, I leverage a range of quant methods such as tree tests, card sorts and surveys (e.g. JTBD, conjoint).

Sample methods:

• A/B Testing

• Card Sorting

• Tree Testing

• Clickstream analytics

• Various survey methods (e.g. csat, SUS, Jobs to be Done, Gap Analysis, Conjoint, MaxDiff)

• Eye Tracking

• Moderated + Unmoderated Usability Testing

My background in art and film gives me the foundation to triangulate insights and weave stories that harness empathy, alignment, innovation, and the drive to build impactful solutions.

I regularly facilitate for purposes such as:

• Research Presentations (large and small groups)

• Workshop Facilitation